I'm having trouble pinning down the kinds of businesses who would see owning a forum giving them an online marketing advantage. I realize building a forum is just a small part of process. It's the management which is key for it to grow and be effective. That is my area of focus for this.
And, though there are many very successful message boards out there, is use on the decline? It appears many companies have embraced Facebook for online marketing but not forums which, IMO, gives them a better opportunity to stay on brand and interact more in-depth with their potential and current customers.
I wanted to see if anyone here had some thoughts on this idea, industries who might be interested and discuss the future of message boards in general as far as online marketing.