I'm researching the idea of offering forum design and management services to companies who might benefit from owning one. An example would be for a company who wants to offer in-depth customer service for their product, a tourist town who wants to generate enthusiasm to possible vacationers by discussing attractions, restaurants, etc. or for a topic-driven board like "movies" but sponsored by RedBox or some such company. I'm having trouble pinning down the kinds of businesses who would see owning a forum giving them an online marketing advantage. I realize building a forum is just a small part of process. It's the management which is key for it to grow and be effective. That is my area of focus for this. And, though there are many very successful message boards out there, is use on the decline? It appears many companies have embraced Facebook for online marketing but not forums which, IMO, gives them a better opportunity to stay on brand and interact more in-depth with their potential and current customers. I wanted to see if anyone here had some thoughts on this idea, industries who might be interested and discuss the future of message boards in general as far as online marketing. Thanks.